Yes. We're going to do it. We're going to start talking Holiday marketing. And summer isn't even officially over.
But here's the reality. The holidays may be months away, but smart businesses are strategizing today. The forecast is bright for a holiday surge in spending and many businesses are optimistically preparing for sales growth this holiday season. It's expected that cross channel marketing, mobile, social media, direct mail and exceptional customer service are just a few of the tactics that will help bring in the jingle this year.
Do you think it's too early to begin your planning and execution? Think again! We've mapped out a plan for you that gets your business out there at just the right time.
September: Planning Stage- Figure out the mix and message of direct mail,social mediamessages, press releases, promotional items, etc.October: Development and Execution- Create the materials, print, mail, write press releases, order promotional materials.November-December-Customers will receive and react, you'll be ringing in the jingle jingle.
Now is also a great time to try the newUSPS Every Door Direct Mailprogram. This program gives your business a cost effective way to saturate a localized area and get your marketing message directly into the hands of consumers. You can promote sales and events, announce grand openings and send coupons and special offers, too. Simply select the neighborhoods you want to target. You don't need to know the names or street addresses and you can target residences or businesses. We can help you with your Every Door Direct Mail campaign simply by contacting us.
PSI and SHOUT! offer a multitude of products and services that can help you prepare for the holidays. Fromholiday cards and promotional itemsto retail signage and storefront banners we've got you covered. Direct mail should be a part of the plan, too. PSI can develop a logo (if needed) and a mailer design, print and mail it all in the next several weeks.
This is just the beginning of how marketing and promotion can take your business to the next level this holiday season. But you know what they say -You've got to be in to win it. Contact us atdenise@gotopsi.comorjhayes@gotoshout.comif you want to win this year!