Print branding is one of the best ways to help you achieve two of the most coveted marketing goals: brand awareness and recognition.
Branding through print requires a few things to be chosen first, including colors, fonts, logo and the voice of the company. Once these items have been decided on, sticking to them consistently through the following print options will help to brand your business, create trust and ultimately lead to more business.
Corporate Identity
When dealing with your customers, you want them to instantly recognize your company. One of the best ways to do this is through print, making sure to use all of your previously chosen branding elements. Some items you would want to include in this corporate identity package would be:
- Business Cards
- Letterhead and Envelopes
- Postcards and Brochures
Direct Mail
Once you have your brand basics and corporate identity set up, you want to reach out to potential customers. Direct mail has proven to be a successful method with a great response method when completed correctly. (See our other article on how to achieve direct mail success!)
Your direct mail arsenal could include a number of print items including flyers, postcards and brochures.
Supporting Print
In a digital age, there's something powerful about being able to get your catalog or flyer into someone's hands for them to browse.
Catalogs, flyers and brochures also have permanence and create a more impactful impression than digital marketing like e-mails and website ads simply can't compete with. Another good option is notepads. Giving clients or potential customers items like notepads with your branding is another way to stay top of mind and keep the referrals coming in.
- Denise Hayes
Ready to start branding? PSI can help with all of your print needs - contact us today!