With better response rates than email, paid search and internet ads, print marketing should be an important part of every small business' marketing strategy. But how do you do it?
Figuring how to make print marketing work for your small business can seem like a daunting task at first. But I'm going to share with you what types of print marketing create the biggest impact and return - and how to incorporate them into a marketing plan.
1. Business & Loyalty Cards
Small but powerful, business cards can say a lot about your business and what your company stands for. Are you innovative and cutting edge or traditional and reliable? Not only can you hand them out wherever you go, customers can grab them to give out to their friends. Using your company's branding, the right paper stock and a design that's true to your brand will make your business cards invaluable.
Loyalty cards are another small piece with a huge impact. These help to generate repeat customers and the reward for filling up the card doesn't have to be high - it can be as simple as a discounted or free service or a promo item like a t-shirt.
2. Postcards
With 39% of customers trying a business for the first time because of direct mail marketing and 79% of consumers saying they find direct mail more convenient than going on, its value is clear. Out of all types of direct mail, postcards are the standout. Its estimated postcards are read six times more than direct mail letters. They're also cost-effective, personal, easy to track and can be used for a number of different marketing goals.
You can use postcards to offer a special promotion for new customers, spread the word about your new product or service or as a reminder to recipients of what your company has to offer. With a carefully designed layout, you can use targeted mailings to capture the attention of potential customers in a way digital marketing doesn't have the power to.
3. Brochures and Flyers
Brochures and flyers may not make sense for every small business, but certain industries get strong lead generation out of them. Insurance agencies, law firm, restaurants and real estate agents are just some of the sectors that see the highest return on these print pieces.
Whether it's a brochure or flyer, the piece should be created toward your target buyer and use sales-oriented copy. Use graphics and words that really speak to potential clients, showing them what sets your business apart from the rest. And always, always include a call to action to push toward achieving your goals.
Ready to kick start your small business print marketing? Contact us today and let's get started!