Struggling with how to get through to milliennials, a generation whose members are so engrossed in technology they're known as digital natives? Studies are showing there's an easy way to stand out: get back to basics with direct mail.
I know, it goes against what you would think. But it's true! Millennials LIKE getting mail.
Don't confuse milliennials with being just kids either - they're now between the ages of 19 t0 36 and more than half of older millennials are married and have children.
Millennials might own an average of 7.1 tech devices, but that doesn't mean there aren't other communication methods that reach them. Read the following stats about millennials and direct mail to see how easy is it to reach out to this generation through print:
- 92% of millennials are influenced by direct mail to make a purchase decision as opposed to 78% influenced by email. (source)
- 82% of millennials read direct mail from retail brands and more than half look forward to receiving hard-copy retail catalogs in the mail. (source)
- 90% of millennials think direct mail advertising is reliable. (source)
- 63% of millennials who responded to a direct mail piece within a three-month period actually made a purchase. (source)
- 18-21 year olds read mailings immediately 62% of the time. (source)
- More than half of millennials have made a purchase decision based off direct mail. (source)
So how do you get through to millennials with direct mail? It's easy.
- Be authentic
- Be engaging and entertaining
- Have human appeal
- Highlight your company's social awareness
Ready to take advantage of direct mail's power and get in front of millennials? Contact me today to get started!
- Denise Hayes