Every Door Direct Mail (EDDM) is a great way for small business
to reach their local market affordably!
Created by the United States Postal System (USPS), EDDM has
created a new way for small businesses to affordably send out
direct mail to every mailbox in a certain area, hitting thousands
of potential customers at a low cost. How low? About ONE THIRD
THE COST of a first class stamp per piece.
EDDM has huge benefits for businesses who specialize in business
to consumer (b2c) sales and services. For business to business
(b2b) companies, this service isn't very effective as it reaches
all mailboxes in a geographical area so there's no way to target
only the businesses specific to your industry.
There's a few things that make Every Door Direct Mail so
great.
1. Value
One big factor is the cost. You don't have to buy a mailing list
and you don't have to buy a postage permit to get the reduced
postage rate. Plus you can pick the geographic areas you want to
target, selecting specific streets and routes taken by the postal
service drivers.
2. Room for your message
Every Door Direct Mail isn't limited to standard size postcards.
Whatever message you want to get out from an upcoming sale to a
coupon, EDDM offers multiple sizes including the traditional
6.5"x9" size, oversized postcards and even tri-fold menus which
are great for local restaurants. The best part? No matter what
the size it's still the same cost!
3. Easily market locally
You can reach everyone in your target area easily with EDDM. A
perfect example of this is the new bagel place opening in town.
With setting up shop, hiring new employees and getting in
supplies in preparation for the grand opening, the owner doesn't
have much time left for marketing. But they do know that every
home and business nearby is a potential client for their bagels.
With Every Door Direct Mail the owner can easily send out a
coupon offering a buy two get one free deal in honor of the grand
opening to everyone in a five mile radius of the shop.
Inexpensive, effective and time-saving.
The post office created this program especially to help local
business grow. At PSI we have the same goal! We make it easy to
get your postcards sent through EDDM.
Get in touch and I can show you how
affordable and easy to use EDDM really is.
- Denise Hayes