Hope you all had a great Thanksgiving with those closest to you
and had a chance to think of what you're most thankful for this
year! Here at PSI, we're thinking of some of the reasons we have
to be thankful for print marketing.
1. Print is tangible.
Potential clients and customers can connect with print in a way
digital advertising simply can't. From the texture and weight of
the paper used to the imprint type, you can create a powerful
impact using not only the look, but also the feel of the
piece.
With print you can engage the viewer, using colors, texture and
images to pull them in and get them to read your message.
2. You can easily brand through print
marketing.
Using the same fonts, color scheme and messaging consistently in
all your print marketing easily creates a cohesive brand people
will recognize. A potential customer who receives your postcard,
sees your flyer at a trade show and then finally gets a business
card from you after stopping by your booth will begin to
associate that specific creative style, including fonts and
colors, with your brand.
3. You can reach specific target markets.
Print allows you to reach exactly who want, especially when it
comes to direct mail.
If you don't have your own list you can even purchase mailing
lists based on a wide variety of criteria, including age, income,
number of individuals in household and interests. By crafting
your piece to appeal to a certain segment, you can increase the
ROI of your mailer and reach your goals.
4. Cost-effectiveness
From business cards to flyers to postcards, print marketing can
be an extremely cost-effective way to reach a specific audience.
The creation of digital printing makes it so cost-effective to
produce smaller runs, meaning you don't need to commit to 10,000
pieces in order to get an affordable price per piece.
5. You can use print to support other marketing
campaigns
Print marketing doesn't have to be the only marketing effort
involved in a campaign. You can use print to supplement other
ongoing campaigns, including digital. The two mix very well and
you can easily use print to support the objectives of any digital
marketing.
For example, you can use a QR code on your print piece to drive
traffic to a custom landing page geared toward specific
promotions.
6. The options
Print doesn't have to stop at the typical 8.5"x11" flyer. A
foldout brochure that expands to an oversize piece larger than
any computer monitor creates a wow factor with a huge impact.
With print, you can go as big or as small as you want. You can go
with bright colors or black and white, glossy and hi-tech or
heavy, sturdy and traditional.
Print marketing is here to stay. For any need, from branding to
getting appointments to getting the word out about a new product
or service, there's a print piece to help you achieve your
goal.
For that reason and all the others listed above, we're thankful
for print marketing! Ready to hit some of your goals using print
marketing? Get in
touch.
- Denise Hayes