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One of the most important pieces for any successful piece of print marketing is a call-to-action. But not just any call-to-action, or CTA for short. One that makes the reader immediately want to follow through. So how do you craft the perfect CTA? Here's some tips for your next print ...

Hope you all had a great Thanksgiving with those closest to you and had a chance to think of what you're most thankful for this year! Here at PSI, we're thinking of some of the reasons we have to be thankful for print marketing. 1. Print is tangible. Potential clients and customers c...

Being environmentally friendly isn't a practice that is limited solely to your personal life - you can also incorporate green practices into your print marketing strategies! Some people might think print marketing and environmentally friendly don't belong in the same sentence, but there...

Want to create a big impact with your next print piece? There's some really amazing trends we've been seeing, all of which are guaranteed to get any type of print work noticed. Take a look. Spot any you can use for upcoming print projects? Foil Stamping Foil stamping is a great wa...

Every Door Direct Mail (EDDM) is a great way for small business to reach their local market affordably! Created by the United States Postal System (USPS), EDDM has created a new way for small businesses to affordably send out direct mail to every mailbox in a certain area, hitting th...

The summer is the perfect time to get one step ahead of your competition with some print marketing planning. Many companies tend to put planning on a hold for the summer - people are in and out on vacation and no one seems to be making any big decisions, especially marketing ones. ...

Struggling with how to get through to milliennials, a generation whose members are so engrossed in technology they're known as digital natives? Studies are showing there's an easy way to stand out: get back to basics with direct mail. I know, it goes against what you would think. But i...

From the start of PSI back in April 1991 in my basement to today, I've always stuck to the same vision for PSI -a quality print shop that's customer service oriented, where building relationships is just as important as the printing. I've always liked getting to know people and one of ...

Handwritten notes are far from a thing of the past. They're a powerful way to stand out from your competitors and create a memorable impact - all in less than five minutes. When was the last time you received a handwritten note? It's probably been a while. And when people do get them t...

Postcards have huge potential when it comes to marketing. But there are four things every postcard should have if its sender wants a successful campaign. At PSI we do a lot of postcard design, production and distribution. Over time, I've learned what postcards will be the ones that p...

With better response rates than email, paid search and internet ads, print marketing should be an important part of every small business' marketing strategy. But how do you do it? Figuring how to make print marketing work for your small business can seem like a daunting task at first. B...

Print branding is one of the best ways to help you achieve two of the most coveted marketing goals: brand awareness and recognition. Branding through print requires a few things to be chosen first, including colors, fonts, logo and the voice of the company. Once these items have been ...

After years in the business, I've had plenty of new clients come to me because of printing bloopers that are usually the result of pre-press issues. With a little more attention these could have been easily avoided. Here are some easy tips to help you when it comes to avoiding these p...

Not getting the results you want from your print marketing? Here are a few tips to make print marketing work for YOU. Define a goal The best print ads have a clear, specific goal they are looking to achieve, whether it's building brand awareness, explaining how the service or product...

PSI and Shout! have joined together to create a go-to provider for all your printing needs. Whether you need business cards, wedding invitations, a dance floor or car wrap, direct mail pieces or even the design of a new logo, PSI and Shout have you covered. Over 150 years of combined ...

Direct mail is holding its own against email marketing with a 4.4% response rate compared to just 0.12% for email according to the Direct Marketing Association. That's more than 10 to 30 times for most campaigns! So how do you get your campaign to give you that kind of success? 1. Kn...

If you're like us, you've watched the world change rapidly when it comes to shopping habits. Many of us grew up and shopping in a mall. Then came the internet and consumers began to trust the online arena and make purchases. In just a decade or so, the adoption of smart phones and tabl...

Save the date for the SHOUT! and PSI second annual open house! Join us at the SHOUT! showroom on 67 Route 31 South, Flemington on November 15 between 5:30 and 8:30. We'll have a special theme this year! Lots of fun, networking, marketing ideas and more. RSVP todenise@gotopsi.com(optional)...

Yes. We're going to do it. We're going to start talking Holiday marketing. And summer isn't even officially over. But here's the reality. The holidays may be months away, but smart businesses are strategizing today. The forecast is bright for a holiday surge in spending and many busines...

Is your website doing it's job for you? The 25 questions your site should answer, according to an article featured onwww.smallbiztrends.com, include topics such as the look, feel, user experience and more. Your site must prove quickly that it's trustworthy and relevant. Does yours? Read o...